I’m a UX Strategist who is passionate about creating user-friendly products, services and experiences that inspire, delight and achieve results.

Case Studies

Greency

UX Research & Design

Assessing Critical User Engagement Gaps and Designing a New Onboarding Experience

I led UX Research on a newly launched carbon footprint tracker app, identified critical engagement gaps and designed a new onboarding strategy to support Greency’s business goals and user needs.

Hive

UX Research, Design & Strategy,
Mobile App Development

Applying Behavioral Change Design & Gamification to Support Users' Creative Goals

I conducted a thorough research process to identify the needs of creators and the roadblocks to creativity, and designed a facilitated network of high-value social interactions between original creators, that provides a doorway to greater connection, collaboration, and constructive criticism on their work.

Post Up

Google Ventures Design Sprint,
UI/UX Design, Prototyping

Conducting a Design Sprint to Address the Challenges of Remote and Freelance Workers

Based on the Google Ventures Design Sprint Model, I conducted a solo sprint to explore solutions and to help remote workers and freelancers find the best public spaces to work while on the go.