Paper Sakura

A comprehensive branding campaign that brings origami to life, Paper Sakura is a tea house concept where patrons are immersed in the culture of Japan through origami, traditional teas, and desserts, or wagashi.

Infused with the art and methodology of classical Japanese origami, PaperSakura creates a memorable brand experience for the consumer by involving him or her in the process of doing origami when interacting with all brand collateral material. Rotation and the folding and unfolding of the materials to reach information encourage interactivity with the brand and its philosophy.

Leave a Reply

You must be logged in to post a comment.